Have you ever felt like you’re sending great emails, but people just aren’t opening, clicking, or engaging? In many cases, the problem lies in a lack of segmentation. Applying email list segmentation strategies is one of the most effective ways to increase the relevance of your campaigns and improve results. Segmenting your list means dividing …

Capturing emails efficiently is essential to building a qualified audience. Among the available strategies, the question arises: dedicated landing page or quick pop-up on the website? Both have their merits and work better in different contexts. Landing pages offer a focused approach, ideal for visitors with a clear interest. They eliminate distractions and direct the …

You can have the best content in the world or alead magnetirresistible, but if your signup form isn’t well-designed, your chances of conversion will drop. The form is the entry point to your email list — so applying signup form best practicesis fundamental. A good form is simple, objective and strategically designed. It’s not just …

Amidst so many social networks and unpredictable algorithms, one thing remains very valuable for those who want to grow online: an email list. If you are just starting out and wondering how to build an email list efficiently, know that this is one of the most strategic steps you can take. Unlike social media, where …

If you’ve ever tried to grow your email list, you know that simply asking people to sign up rarely works. To convince someone to give up their details, you need to offer something of value in return — and that’s where email marketing comes in. lead magnets. A good lead magnet grabs attention, delivers something …