Sending out email campaigns and hoping for the best is not an efficient strategy. To obtain consistent results and evolve strategically, it is essential to monitor email marketing KPIs — key performance indicators that show, with concrete data, the real impact of your actions. These metrics help you answer crucial questions: Are your emails being …
You can create the perfect email campaign — with an irresistible offer, professional design, and engaging copy. But if it doesn’t reach your audience’s inbox, all that effort will be wasted. That’s why knowing how to improve email deliverability is essential to the success of your strategy. Deliverability doesn’t just mean that the email was …
In the world of email marketing, small changes can have a big impact. Changing the subject line, the call to action button, or even the sending time can directly affect open, click-through, and conversion rates. But how do you know what really works? The answer lies in A/B testing. A/B testing means comparing two versions …
You can have a flawless email campaign — with a catchy subject line, attractive design, and relevant content. But if you send it at the wrong time, your results can suffer. The timing of your send can be the difference between an ignored email and a high-performing campaign. With people’s routines becoming increasingly dynamic, understanding …
After you’ve sent an email campaign, what really matters is understanding what happened next. Open and click metrics are the first signs of performance — and knowing how to analyze open rates correctly is what separates strategic decisions from educated guesses. Open rate shows how much attention your subject line captured, while click-through rate reveals …
In the world of email marketing, two approaches stand out for their versatility and impact: drip campaigns and bulk emails. Although both aim to communicate efficiently with the public, they operate with very different logics. While bulk emails are one-time blasts sent to your entire contact base, usually with a one-off message, drip campaigns consist …
Abandoned shopping carts are a common occurrence in any digital business. The customer browses, chooses the product, adds it to the cart — and does not complete the purchase. Although it may seem like a lost opportunity, there is an efficient way to recover some of these sales: with a good email strategy. This automation …
If you feel like your email campaigns are losing their impact, it may be time to rethink when and why you send your messages. Instead of following a generic schedule for your entire email base, you should be communicating based on real user actions. Email automation with behavioral triggers allows you to send the right …
When someone signs up for your email list, that first contact represents a valuable opportunity to start a lasting relationship. That’s when the welcome email sequence— a strategy that goes beyond a simple thank you. A good welcome sequence sets the stage for future interactions, educates the new subscriber on what to expect, and guides …
In a scenario where time, efficiency and personalization are essential, having a good automated email marketing strategy is no longer a differentiator — it has become a necessity. Automating essential emails allows companies to communicate at the right time, with the right message. In addition to saving your team time and effort, automated emails help …