In the world of email marketing, two approaches stand out for their versatility and impact: drip campaigns and bulk emails. Although both aim to communicate efficiently with the public, they operate with very different logics. While bulk emails are one-time blasts sent to your entire contact base, usually with a one-off message, drip campaigns consist …

Abandoned shopping carts are a common occurrence in any digital business. The customer browses, chooses the product, adds it to the cart — and does not complete the purchase. Although it may seem like a lost opportunity, there is an efficient way to recover some of these sales: with a good email strategy. This automation …

If you feel like your email campaigns are losing their impact, it may be time to rethink when and why you send your messages. Instead of following a generic schedule for your entire email base, you should be communicating based on real user actions. Email automation with behavioral triggers allows you to send the right …

When someone signs up for your email list, that first contact represents a valuable opportunity to start a lasting relationship. That’s when the welcome email sequence— a strategy that goes beyond a simple thank you. A good welcome sequence sets the stage for future interactions, educates the new subscriber on what to expect, and guides …

In a scenario where time, efficiency and personalization are essential, having a good automated email marketing strategy is no longer a differentiator — it has become a necessity. Automating essential emails allows companies to communicate at the right time, with the right message. In addition to saving your team time and effort, automated emails help …