In an increasingly visual digital environment, capturing the reader’s attention has become one of the biggest challenges in email marketing. This is where visual elements come in — images, icons, graphics, videos and other resources that help convey the message in a faster, more attractive and memorable way. Visuals in email marketing play a strategic …
In a scenario where consumer attention is increasingly competitive, speaking to the public in a generic way is no longer enough. People want to feel seen, understood and valued — and that’s where personalized email marketing comes in. By using this approach, your company can communicate more precisely, offering solutions aligned with each person’s specific …
When it comes to email marketing, the way your message is presented can directly influence the performance of your campaign. One of the most common decisions among professionals in the field is: should you opt for plain text or HTML emails? The debate between plain text vs. HTML emails goes far beyond appearance. Each format …
Newsletters are one of the most powerful digital marketing tools, capable of generating engagement, loyalty and sales consistently. But what differentiates a newsletter that delivers real results from one that is simply ignored in the inbox? The answer lies in the structure, content and the way it is planned. Applying good email newsletter practices is …
If you invest time in creating great email content but find that few are being opened, the problem may be right at the beginning — in the subject line. This little snippet is the responsible for drawing the reader’s attention in the midst of a full inbox and define whether your message will be read …
Have you ever felt like you’re sending great emails, but people just aren’t opening, clicking, or engaging? In many cases, the problem lies in a lack of segmentation. Applying email list segmentation strategies is one of the most effective ways to increase the relevance of your campaigns and improve results. Segmenting your list means dividing …
Capturing emails efficiently is essential to building a qualified audience. Among the available strategies, the question arises: dedicated landing page or quick pop-up on the website? Both have their merits and work better in different contexts. Landing pages offer a focused approach, ideal for visitors with a clear interest. They eliminate distractions and direct the …
You can have the best content in the world or alead magnetirresistible, but if your signup form isn’t well-designed, your chances of conversion will drop. The form is the entry point to your email list — so applying signup form best practicesis fundamental. A good form is simple, objective and strategically designed. It’s not just …
Amidst so many social networks and unpredictable algorithms, one thing remains very valuable for those who want to grow online: an email list. If you are just starting out and wondering how to build an email list efficiently, know that this is one of the most strategic steps you can take. Unlike social media, where …
If you’ve ever tried to grow your email list, you know that simply asking people to sign up rarely works. To convince someone to give up their details, you need to offer something of value in return — and that’s where email marketing comes in. lead magnets. A good lead magnet grabs attention, delivers something …